1. What are the 7 elements of P&A?

The quantity and production of release prints and trailers

Press materials, clips reels, images, press previews, screener tapes

The design and printing of posters and other promotional artwork

Advertising campaign - locations, ad size and frequency

Press campaign / contracting a PR agency

Arranging visit by talent from the film

Other preview screenings

2. About how many prints might a specialised film have and how long will the tour be?

fewer than 10 prints over a 6 month period. 

3. How many prints might a commercial mainstream have?

200 prints+ 

4. How many did your case study film have?

2000+

5. Why is a favourable press response a key factor?

developing the profile and desirability of a film. 

6. What is the standard format for a cinema poster?

30"x40" quad format 

7. WHy is a poster important?

packaging the key attributes of a film for potential audiences

8. Please insert a copy of your case study film poster and analyse how it features to key attributes.

previously on blog

9. WHat is the word to express coverage working at the same time.

10. What is the key aspect for mainstream film?

scale and high visibility is key 

11. Why is distribution in the UK seen as riskier than in other countries?

high cost of print so is riskier than other countries

12. How are distributors trying to get around this problem?

distributors are looking increasingly to 'viral marketing' - different forms of electronic word-of-mouth via the internet, email and mobile phones.

13. Who was the press agency for your case study?

14. What is another name for the actors or director?

wins significant editorial coverage to support a release.

15. What sort of coverage did the key players in your case study have? Did they appear on Jonathon Ross, this 

16. What is the ultimate aim of marketing?
A distributor will consider the use of advance public screenings to create word-of-mouth and advance 'buzz' around a film.

1. What are the two questions around the marketing of a film release?
when? how?2. What day of the week are new films released in the UK?
Fridays3. Who schedules and coordinates forthcoming releases?
by the Film Distributors Association4. What is a ‘light’ week?
where not many films are being shown more screen space and more press5. What three aspects have to be taken into account for a film to have the greatest potential to reach audiences?
seasonality
dont release along with another film of similar traites
6. Why is this becoming increasingly difficult?
as regularly 10 new release a week 7. What are P&A 
prints and advertising they meet the costs of theatrical distribution8. What are the costs of P&A?
range from less than £1000 to £100000000
9. Who marketed your film?

universal

Licensing
1. Define the licensing process.
when a distributor acquires the legal right to exploit a film2. How many levels are there?
2 levels.3. How many ‘market territories are there around the world?
90+4. Why are smaller independent film companies unable to handle the licensing for their own films?
often lack necessary knowledge or contacts of each of the territories. 5. So what do they do?
they hire a specialist sales agen, whose function is to understand the value of a film in many different markets. 6. What is ‘local’ distribution?
involves the distributor acquiring the license to release and exploit the film in a particular country. 7. They purchase the theatrical rights, what does this consist of?.
showings in cinema, video rights, video and DVD exploitation, TV rights if distributor is able to sell the fim to a broadcaster. 8. Who do they have to share royalties with?
producer
9. What is the most effective way to create interest in a new film in the UK?
release the film in a cinema. the big screen is the optimum setting for a film for both audiences and the filmmaker. 
10. What options are available after the theatrical (cinema) release?
DVD VHS pay television 2 years after free to air television. 
11. What must a successful distributor do?
have in-debt knowledge of the marketplace. which cinemas, video outlets and broadcasters can best draw an audience for it films. 12. Who was the distributor for your case study? 
Universal13. What techniques did they employ?
Opening weekend opened the film in 2560 cinemas. 

Distribution
1.How would you define the exhibition of film?
Is a common place, shared cultural activity highly visible in every city and town in Britian, constantly feeding the popular memory.
2. What number part of the film supply chain is distribution?
The third part.3. How is it sometimes referred to?
The invisible art4. Why is it argued that it is the most important part of the film industry?
as the completed film is brought to life and connected with the audience as if there was no audience there would be no profit for the film.
5. What are the three stages of film process?
the phases of production, distribution and exhibition.6. In what way are they most effective?
vertically intergrated.7. Why is this more difficult for the independent film sector?
as producers do not usually have long term lnks with distributers who likewise have no formal connections wih exhibitors.8. What are the three stage of distribution?
licensing, marketing and logistics.

Contraband's relationship with Notting Hill
Notting Hill is a romance comedy produced in the year of 1999 where as my film Contraband is an action crime drama that is produced int he year 2012. Therefore this shows a huge difference already as they are produced 13 years apart it shows that there would be a lot of difference with things such as film quality and money involved in filming and effects used.
They both used directors that are not english or american, one is South African and one is Icelandic.
They both use a combination of english and american actors and actresses.
Notting Hill had almost doubkle the budget of Contraband even though it is a newer film contraband's budget was $25 million whereas Notting Hill has a budget of $42 million.
But contraband got a much larger profit in the opening weekend and will get a larger but may not exceed Notting Hills overall gross profit.
They both have Working Title Films as company credits but do not share any others.
They also share all their sound mix of: Dolby Digital, DTS and SDDS.

Exchange:

Aubin Cinema, Cineworld, Odeon, Empire
Release date: 11th March 2012
Large cinemas which shows it will be a popular film as they have distributed many film reels, this also means that the company had a lot of money to spend to give out more than a few film reels and they feel it will be a popular film all round the country to retreave profit from the film, to gain back all the money all the money spent on the film reels along with the actors and props and settings etc. Universal is financing a lot of the budget as they are partners with Working Title so therefore they are able to have a large budget for the filma s Working Title is the biggest film production company in the UK so therefore they have the largest market share over British films so therefore the biggest budget to spend. Along with this Universal is one of the largest film production company in USA so therefore when they merge their budgets together they get an extremely large budget to produce excellent films but they have to be careful as if they spend too much money they may not be able to gain a profit from the film. But both companies benefit from the large budget as in general they are able to produce high quality, better films that are popular all round.

What attracted it to you?
The fast paced film looks like it will be exciting and exhilerating to watch. Also there is a confusing story line which i like as you want to keep watching to know what happens in the end as when you know what will happen from the very beginning the film is boring and you switch off.
When you have watched it how does it represent UK?
Did you enjoy it.
Put links to articles, reviews, companies etc on your blog.

Which BFI category (a, b,c,d,e look on your worksheet) does you film fit into?

This film would fit into the category D (Film made in the UK with usually British cultural content, but financed fully or partly by American companies.)
It fits into this category as the producers of the film are British as they have a large say in the film. Therefore the film will have a British aura to it and funded by the Working Title Films as the producers are part owners. But i will be distributed by Universal as the are partners with Working Title. So therefore this is where the americans tie in with the film. It also uses some English actors and actresses alonside American.