1. What are the 7 elements of P&A?

The quantity and production of release prints and trailers

Press materials, clips reels, images, press previews, screener tapes

The design and printing of posters and other promotional artwork

Advertising campaign - locations, ad size and frequency

Press campaign / contracting a PR agency

Arranging visit by talent from the film

Other preview screenings

2. About how many prints might a specialised film have and how long will the tour be?

fewer than 10 prints over a 6 month period. 

3. How many prints might a commercial mainstream have?

200 prints+ 

4. How many did your case study film have?

2000+

5. Why is a favourable press response a key factor?

developing the profile and desirability of a film. 

6. What is the standard format for a cinema poster?

30"x40" quad format 

7. WHy is a poster important?

packaging the key attributes of a film for potential audiences

8. Please insert a copy of your case study film poster and analyse how it features to key attributes.

previously on blog

9. WHat is the word to express coverage working at the same time.

10. What is the key aspect for mainstream film?

scale and high visibility is key 

11. Why is distribution in the UK seen as riskier than in other countries?

high cost of print so is riskier than other countries

12. How are distributors trying to get around this problem?

distributors are looking increasingly to 'viral marketing' - different forms of electronic word-of-mouth via the internet, email and mobile phones.

13. Who was the press agency for your case study?

14. What is another name for the actors or director?

wins significant editorial coverage to support a release.

15. What sort of coverage did the key players in your case study have? Did they appear on Jonathon Ross, this 

16. What is the ultimate aim of marketing?
A distributor will consider the use of advance public screenings to create word-of-mouth and advance 'buzz' around a film.