Distribution and Marketing
Distributed by Universal Pictures who are the longest lived Hollywood studios. They are one of the largest in the film industry.
it has been advertised by posters, trailers on television, cinemas an on youtube, facebook and twitter pages.
they have targeted the male audience as the film is full of violence which is stereotypically aimed at men. It is rated a 15 film so therefore it is not a family film, so is aimed at the young adults and adults that like violent films. You can tell this by the actors used, so the audience can relate to the actors and have more involvement in the film. As some of their life situations could occur in the film, and gets them more involved.
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